30 FRESH

As you read through this, you may be waiting for me to ask you to buy something. So let me be very clear:

At NO POINT will you be asked to enter your credit card information.

Read this message carefully, and know that you won't have to pay for anything.

Your Journey Starts Here

Imagine where you could be in 30 days.

Imagine waking up with clarity, knowing you’re capable of anything you set your mind to.

Imagine feeling lighter, stronger, more in control of your day.

That’s what 30 FRESH offers—a life-changing reset that empowers you to rise above the noise, break free from what holds you back, and transform into the person you’re meant to be.

This is your time. Step into 30 FRESH and commit to a new level of discipline, energy, and clarity. 

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Finally, a program that worked! It wasn't easy, but it was exactly what I needed. 

____ Joe A.

I have never considered myself a fit person, but after 30 FRESH, I have gotten to a place where I feel proud of my body.

____ Mike T.

More Than a Health Program. It’s a Mental Toughness Journey.

 

This isn’t just about feeling better physically. 30 FRESH is about sharpening your mind, strengthening your body, and unlocking mental toughness. It’s about building a foundation of habits that will serve you for life. By following 30 FRESH, you’ll learn how to push past limits and get comfortable with discomfort. That’s where real change begins.

Real Results, Real Change

30 FRESH has already helped countless people break out of stagnation, build discipline, and gain a new sense of purpose. Through real challenges and true grit, they’ve emerged on the other side stronger, sharper, and more alive. Ready to see what’s possible? You could be next.

Who is 30 FRESH For?

This program is for anyone who’s serious about making a change. If you’re tired of the ordinary, if you’re ready to go all in, and if you want to get more out of each day, 30 FRESH is for you. This program isn’t for the faint of heart—it’s for those ready to go all in, face the discomfort, and push past the excuses.

5 Tenants to Unlock Your Potential

Over the next 30 days, you’ll commit to five essential practices. Each tenant is carefully crafted to work together, building the framework for an optimized, refreshed you. 

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Why 30 FRESH? 

Look...

I’ve felt the weight of being stuck, like life was happening to me, not for me.

Going through the motions, stuck in the same routines … with no spark, no momentum.

I let my habits slip, my energy drain, my focus blur.

I tried program after program, searching for something that would finally stick. But each time, I’d fall right back into the same patterns once the program ended.

I realized that the real problem went deeper than any “program” could fix.

The truth is, I was missing clarity, resilience, and the discipline to take control of my own life.

That’s when I made the choice to stop settling. I decided to take matters into my own hands and rebuild my life from the ground up.

If you don’t know who I am, my name is Troy Fontana. I’m a coach with over two decades of experience, a finalist for IDEA’s Personal Trainer of the Year, and someone who’s been through the trenches of life.

But let’s get one thing clear—I’m not different from you. I had to work for this. I had to learn the hard way what it takes to create a life of strength, resilience, and purpose. I had to find a path to keep moving forward, no matter what came my way.

I know what it takes to get there:

  • It takes strength.
  • It takes clarity.
  • It takes the commitment to dig deep, even when it’s uncomfortable.
  • It takes persistence, grit, and the choice to keep showing up.

These aren’t qualities you’re born with. They’re built. They’re earned. And if you’re willing to commit, you can develop them too.

That’s why I created 30 FRESH.

I’ve poured every ounce of grit I’ve learned into this 30-day program. It’s designed to help you discover the discipline, clarity, and resilience within yourself—because these are the qualities that will keep you going long after the 30 days are up.

If you’re ready to get unstuck, to dig deeper, and to take back control of your life, then 30 FRESH is here for you.

But remember, this isn’t just another “program.” This is a decision to level up and become the person you know you’re meant to be.

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